It's November, which means it's iPhone season. This year, Apple has released a wide range of iPhones to meet various customers' specific needs. I chose to go with the iPhone 12 Pro Max this year, and I am here to tell you why I did so. I purchase my iPhones through the iPhone Upgrade Program, which I personally love. Let me tell you why!
Why I Chose The iPhone 12 Pro Max
I went with the iPhone 12 Pro Max this year for two main reasons, larger screen real estate for work-related tasks and premium camera performance. Let me explain.
For me, the iPhone is an extension of my computer and my business. I use it mostly for work-related tasks that are traditionally done on a computer. My day to day tasks revolve around running my business, The Kamis Collection. We provide website design, photography, videography, and graphic design for small businesses. My day-to-day tasks primarily include project management and client communication.
My project management tasks are done using Monday.com. Monday is the backbone of my company, and it's where all our project information is housed. For me, it functions as a to-do list on steroids. I can manage tasks across various projects, set due dates, posting dates, etc. All of these tasks that I do on my Macbook Pro, I can also do on my iPhone. This is where the larger screen real estate comes in handy. When viewing a large amount of information on the screen, it is easier to navigate on the 6.7-inch display.
The other chunk of my time is spent communicating with clients. I communicate mostly via Gmail, Google Drive, and Honeybook. Gmail for email, Google Drive for files, and Honeybook for invoices, contracts, and proposals. These tasks are mainly done from my computer, but they can also be done on my iPhone.
For example, let's say I am on-site at a photo shoot, and a client emails me asking for a copy of their logo file. All my files are saved in Google Drive, so I can access the file from my phone, copy a link to it, and send it right to the client without ever having to use my Macbook.
While these tasks could be done on a smaller or an older iPhone, I am able to do them in the most efficient and productive manner using the latest, largest iPhone. This leads me to my next topic.
Apple iPhone Upgrade Program Explained
The way we buy phones has changed a lot over recent years. We used to lock into a 2-year contract and receive a discount when purchasing your phone through your carrier. Then those 2-year contracts faded away and were replaced with monthly payment plans that allow you to pay off the full retail price of the phone over 24 monthly payments.
Then Apple stepped in and said, "Hey, we've got a new program where you can get the newest iPhone each year, always have AppleCare+, and you never have to worry about having phone issues again." In exchange, you pay a monthly price to essentially lease your phone. After making 12 payments, you can swap it out for a new one. Therefore, if you start your subscription/lease the day the new iPhone comes out, you can then get the next new iPhone again the following year.
Technology As A Productivity Tool
I believe in using technology as a tool to increase efficiency and output. By having a growth mindset toward system development and software, you are able to constantly learn about the latest advancements in technology. Basically, work smarter, not harder. I believe that by understanding the latest technology, how it works, and how it can benefit you, one is able to live a more productive, efficient, and enjoyable lifestyle.
How does all this relate to iPhones? Your iPhone is an example of a device that can either be used to simply make phone calls and take mediocre pictures, or it can be a powerful tool that can help you run your business, stay in shape, dial in your finances, and edit professional-level photos. It all comes down to your understanding of the technology and how it can work for you.
If you're someone who has this growth mindset and is looking to optimize your systems, the iPhone Upgrade Program is a way to stay on top of the latest technological advancements.
Time is the only resource you cannot acquire more of. Therefore developing systems that allow you to make better use of your time is the best investment one can make. Spend the time upfront building the system so that you can enjoy the benefits of it over the long run.
I could accidentally go on forever about productivity and efficiency, so I'll save the rest for another article.
Long story short, I love the iPhone 12 Pro Max so far, the flat rectangular sides feel great in hand, and the display is gorgeous.
If you're someone who uses your phone for more advanced, professional-level tasks, I would recommend you check out Apple's iPhone Upgrade program.
Catch you guys in the next one, cya later!