I posted yesterday that I was starting a new web design project for Alpine Golf Club, this is a great opportunity to show a little behind the scenes of the thought process that goes into building each page.
First impression, not your traditional, formal look for a golf course but, it looks familiar. It looks more like a software or technology company, that is totally intentional.
This page here is Alpine’s rates page, after reviewing their old websites analytics, I know that this is the most visited page on their site. When someone enters the market for a round of golf, they are likely to shop around. There’s no shortage of golf courses here in the area so the consumer is likely to check prices at each course.
That being said, this is an important page to get right. The goal here is to deliver accurate information to the customer in the most user friendly way.
So when building this page I wanted to use design elements that users were familiar with. Pricing cards like this are very user friendly because of how they visually display info.
This is a tabbed section so right now it’s showing the weekday rates. If someone was interested in playing on the weekend, they can click on “Weekend Rates” and the price cards change to show weekend rates.
I like using tabs like this because it keeps the information easy to digest. If all this information was on the screen at once, it would be difficult to find what you’re looking for.
Pricing should be clear and concise, no confusion. I hate landing on a page that has poorly formatted information where I have to decipher how much this product or service is going to cost me. Keep it simple.
Alpine’s primary target market is younger, casual golfers that live in or around the Grand Rapids, Michigan area. That’s a pretty broad target market but the point is that you and I are familiar with web pages that look like this, we just typically see this aesthetic at golf courses.
If you’re a golfer, you’ll know that a lot of times golf courses have a bit more traditional, old school vibe. Because Alpine markets to the younger casual, new age golfer, the goal was to create a web page that aligns with those users tastes.
That’s my thought process that went into creating this page that not only looks aesthetically pleasing but also has a real purpose to it.
I gotta get back to work, thanks for reading along. I’ll cya in the next one!